HōM Flats
Build-to-rent communities in Grand Rapids and Wyoming, Michigan. Brain began here, with the portfolio’s own SOPs and its own affordable housing files.
5Properties
~932Units
MichiganGrand Rapids and Wyoming
Customers
Brain’s first customers.
Brain was not built in a vacuum and then sold into property management. It was built inside a property management company, for a team that needed it, and it runs there every working day.
Companies using Brain
Magnus Capital Partners
Owner and sponsor of the HōM Flats build-to-rent portfolio, and the company whose operating standards the SOP collection reflects.
SponsorOf the HōM Flats portfolio
Build-to-rentAsset class
Company names are set in Brain’s own typeface. HōM Flats and Magnus Capital Partners own their respective marks; no third-party logo is reproduced on this page.
In daily use
What Brain does for them.
- A shared source of truth
- The portfolio's standard operating procedures live in one curated collection rather than across shared drives, inboxes and individual memory.
- Ask the Brain, on site
- Site staff ask policy questions in plain language and open the procedure behind the answer, instead of routing every question to a regional manager.
- Ask Compliance for file review
- Affordable housing files are reviewed with an annual income calculation and a list of suggested corrections, which the compliance team verifies before acting.
Why this matters
Proven on a real portfolio before it was offered to anyone else.
Brain solved a problem its founder had himself: staff asking the same policy questions over and over, and affordable housing file review that was slower and less consistent than it should have been. It worked there first.
Read the full origin story, or look at the two workflows in detail: Ask the Brain and Ask Compliance.
See Brain with your SOPs.
A demonstration can be scoped around a small set of your approved procedures.